We begin planning with a thorough understanding of both
the client and the target prospect.
The wealth of media choices are analyzed from the perspective of the target
The end result is the communication plan - a media program of integrated
We negotiate hard for rates and for all the other nuances.
We approach the buy as we do the plan,
grounded in the client’s marketing. We carefully analyze "the
numbers" and we also look beyond them
for enhanced communication values.
We take advantage of the volatile media marketplace and all emerging opportunities.
Integrated planning and buying allows us to respond immediately even when
an unplanned change
will benefit the client.